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Day: August 30, 2019

Digital Marketing 101

August 30, 2019 skiphpweb007 No Comments Uncategorized

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Industry News

CallRail’s Lead Center is a virtual phone system and contact center for SMBs
The platform builds on the company’s call tracking and analytics capabilities. Please visit Search Engine Land for the full article.
Google Ads Report Editor gets a new look
The Custom report builder will feel a bit more like Data Studio. Please visit Search Engine Land for the full article.
Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
Restaurants and hotels have been hit especially hard during COVID-19. Please visit Search Engine Land for the full article.
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update). Please visit Search Engine Land for the full article.
Does the Google antitrust case make an Apple search engine more likely?
The DOJ may cause Apple to accelerate plans for its own engine. Please visit Search Engine Land for the full article.
Online holiday sales could reach $200 billion according to Adobe
Smartphones will drive the majority of online retail traffic and 42% of sales. Please visit Search Engine Land for the full article.
Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience. Please visit Search Engine Land for the full article.
What passage indexing and natural language processing mean for the future of SEO
Google’s recent updates provide SEOs with more freedom to focus on users instead of bots. Please visit Search Engine Land for the full article.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Please visit Search Engine Land for the full article.
Live, hands-on search marketing workshops… only at SMX
Learn something new, connect with fellow marketers, and get your specific search marketing questions answered! Please visit Search Engine Land for the full article.

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